Cookie Policy

1. What are cookies?

Cookies are small text files that websites store on your device (computer, tablet, or mobile phone) when you visit them. They allow the site to recognize your device on subsequent visits and remember information about your activity, such as your language preferences and other custom settings.

2. Types of cookies we use

Necessary cookies: Essential for the site to function properly. These include session cookies, consent preferences, and basic functionality cookies. They do not require your consent and cannot be disabled.

Analytics cookies: Help us understand how users interact with our website — which pages are visited most frequently, which navigation paths are most common, and whether errors occur. We use Google Analytics 4 (GA4) for this purpose.

Advertising cookies: Used by Google Ads to measure the effectiveness of informational campaigns and display relevant content. These cookies track browsing patterns to deliver personalized advertising content.

Personalization cookies: Allow us to remember your preferences (such as your selected language) and adapt the browsing experience according to your previous choices.

3. Google Consent Mode v2

Our site implements Google Consent Mode v2, a consent management framework that allows our Google tags (Analytics and Ads) to dynamically adjust based on your privacy preferences. This means:

Before you grant consent, no analytics or advertising data is collected. Google tags automatically respect your consent settings. If you reject optional cookies, Google may use aggregated data modeling without personally identifying you. Your consent settings are stored locally in your browser and reapplied on each visit.

4. Managing your preferences

You can manage your cookie preferences at any time through the consent banner that appears when you first visit our site. The available options are:

Accept all: all cookie categories are activated. Reject all: only strictly necessary cookies are retained. Manage preferences: you can individually enable or disable each optional cookie category.

5. Third-party cookies

Our site may include cookies set by third-party services, primarily Google Analytics (web traffic analysis) and Google Ads (informational campaigns). These providers have their own privacy policies governing the use of information they collect.

6. Cookie duration

Session cookies: automatically deleted when you close your browser. Persistent cookies: remain on your device for a set period or until you manually delete them. Consent cookies: stored locally until you clear your browser data.

7. Deleting cookies

You can delete stored cookies through your browser settings. Please note that deleting cookies will cause the consent banner to reappear on your next visit and some site features may be temporarily limited.

8. Updates to this policy

This Cookie Policy may be updated periodically to reflect changes in the technologies we use or regulatory changes. The last updated date will be shown at the top of this document.

9. Contact

If you have questions or concerns about our Cookie Policy, please contact us at: privacidad@fundelavixmx.com